From June 1 to 26, the Stedelijk continues its commitment to bringing international artists to Amsterdam for the Holland Festival, exploring the relationship between the visual and performance arts.
This time, it will involve a 30 meter-wide LED screen.
"Iconic American conceptual artist John Baldessari is looking for people, who want their name in lights, but just for 15 glittering seconds. Your Name in Lights reflects the changing cult of celebrity in modern society and recalls Andy Warhol's prediction that in the future everyone will have their 15 minutes of fame."
Curator of Exhibitions at the Stedelijk Museum, Martijn van Nieuwenhuyzen ... researching the shortlist of potential artists to work with ... discovered Baldessari’s YOUR NAME IN LIGHTS. It was part of the Sydney Festival and it fit exactly what the Stedelijk was after. The high level of audience participation was too good to pass up. Baldessari agreed to bring it to Amsterdam, the only other time the work is planned to be on display.
YOUR NAME IN LIGHTS will occupy a transitional space between the institution’s walls and the public square. The large LED screen blurs the boundaries between the two. In return, members of the public get to add their name to be displayed right on the side of the museum.
full info at Sydney Festival
JOUW NAAM / YOUR NAME: BLAKKBYRD
zal 15 seconden schitteren om / will be screened for 15 glittering seconds on:
Dinsdag, 14 juni 16:16:20 / Tuesday, 14 June 4:16:20 PM CET
16:16:20 Tuesday June 14, 2011 in converts to
00:16:20 Wednesday June 15, 2011 in Sydney
more info at the Stedelijk Museum